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Research papers

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Iain McLellan
November 25, 1987
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Citation

McLellan, I. (1987a, November 25). Sports coverage in daily newspapers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sports-coverage-in-daily-newspapers


Research papers

Notre temps

The research project presented in this paper was articulated as follow: 1. Research for re-positioning (1980); 2. Following researches (up to 1987); 3. Other kinds of researches about non publishing products.The results of the programme were: 1....

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Anne Coudreau
November 25, 1987
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Citation

Coudreau, A. (1987a, November 25). Notre temps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/notre-temps


Research papers

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987
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Citation

Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-sources-of-readership-data-for-editorial-research


Research papers

Media profit and market gaps

13 Danish magazines are looked at as branded goods with perceptions and images that can be measured among the consumers. They are competitors, although the editorial content varies between women- family- and TV-magazines. Can these magazines be...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Authors: Hanne Treu Olsen, Ole Ejnar Andersen
November 25, 1987
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Citation

Olsen and Andersen (1987a, November 25). Media profit and market gaps. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-profit-and-market-gaps


Research papers

Using an integrated marketing data-base for women's weeklies in the Netherlands

In 1985 VNU was confronted with a rather sudden decline in the circulation of a large part of their magazines. As a matter of course the reaction was: try to find the reasons for this decline! In summer 1985 it was decided to start a comprehensive...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: John Rodenburg
November 25, 1987
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Citation

Rodenburg, J. (1987a, November 25). Using an integrated marketing data-base for women's weeklies in the Netherlands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-an-integrated-marketing-data-base-for-women-s-weeklies-in-the-netherlands


Research papers

Innovation

In the 1960's Tom and Audrey Eyton started a bi-monthly magazine, Slimming and Nutrition, working on their kitchen table at home. It cost them £2,000 to start: some years ago they sold it to a big publisher for £4,000,000. That’s...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Michael Bird
November 25, 1987
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Citation

Bird, M. (1987a, November 25). Innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/innovation